10.05.2022 Ritz, Paris #luxury

Ashaha jewellery makes its debut at the Ritz

The new jewellery brand Ashaha took its first steps with a presentation followed by a dinner in the gardens of the Ritz. Born from the collaboration of two women, Uma Jémil, founder and gemologist, and Carole Guez, artistic director, the brand bridges the gap between Berber inspiration and jewellery expertise. For these two women of strong character, sharing a cult of 70’s elegance, a collection bringing these worlds together was missing at Place Vendôme. Opals in a thousand shades, diamonds of a rare purity, topaz, yellow gold, we stroll somewhere between sunny lands and nocturnal stars. Ethnic, chic, sunny, this collection is a breath of fresh air that Zita d’Hauteville, Thomas Delage, Lily Templeton and Zoia Mossour would not have missed.

Photo: Jean Picon

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