17.01.2022 Paris #fashion

Levi’s® unveils the LS1, its new iconic sneaker

After two years of development, Levi’s® new iconic sneaker, the LS1, was officially launched in Paris at the beginning of the Men’s Fashion Week. Designed as a tribute to the legendary Levi’s® 501, the LS1 is made of raw denim canvas reminiscent of the emblematic canvas that has been part of the company’s history since 1873. This unisex model comes in four colors – blue, black, yellow and ecru. It’s also a sustainable product: the design was achieved using recycled materials and sustainable construction, right down to its packaging. For Paris Men’s Fashion Week, Levi’s® has just opened a Parisian pop-up in collaboration with Los Angeles tattoo artist Doctor Woo. From January 18 to 23, this immersive space showcases the brand’s new model and highlights its love of skateboarding and art with an exclusive photo exhibition conceived by Parisian photographer Hugues Lawson-Body. The LS1 will be available in stores on March 4, 2022.

Photos : Paul Blind

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