When observing people sitting front row at fashion shows, it seems that even before being a hyper creative label, JOUR/NÉ is a real family. Many fans of the Parisian brand founded by the Lou, Léa and Jerry have remained loyal to them. It was evident from them to support the label on this second day of Paris Fashion Week. Namely Emily Marant, Inès Mélia, Alice David or the Gucci Gang girls as they were preparing to discover the trio’s autumn-winter 2018 collection. Make no mistake, JOUR/NÉ does not only speak to women, but to men also : Rapper Ichon or DJ Charaf Tajer, who posed for the label’s campaign with Louise Follain, were also in attendance. On the podium, the clothes carry the message “True Love Lasts Forever”. And that goes for family too.

Photos: Jean Picon
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