Maison Lejaby bares it all29.11.2017
The new project of Maison Lejaby is to combine a sporty aesthetic with the softness of a second skin undergarment. With “Nufit” (understand the contraction of “nudity” and “fitness”) the French lingerie brand redefines the essentials of the intimate female wardrobe. It is in its showroom in the second arrondissement that the house, in association with Artdicted, has chosen to invite friends and Parisian specifiers to discover the collection – with a few surprises in store. The first, the intimate film directed by Grégoire Dyer which sublimates the incarnation of’Nutfit’. Projected throughout the evening on the moulded walls of the Haussmann apartment, it prefigured Blandine Rinkel’s live performance by the collective Catastrophe (@catastrophez): under her long black coat, the artist brings one of the ensembles in the collection to life and performs a captivating dance in Chemsedine Herriche’s all-balloon yoga scenography. A nod to the sporting sensuality of the collection. In the crowd, the faces of music producer Bertrand Burgalat, close to the singer-performer, designer Christine Phung and director Bertrand Bonello.