10.06.2022 Marni Boutique, Milan #fashion

Marni celebrates its new flagship in Via Montenapoleone with a cocktail

Marni is back where it belongs. During Milano Design Week the brand, owned by OTB, celebrated the opening of its new store on via Montenapoleone with a cocktail and hosted a site-specific installation by contemporary artist Shoplifter (Iceland representative at the Venice Biennale in 2019). This inauguration marks the introduction of a new approach to store design and readdresses traditional interpretations of retail shopping. The boutique engages visitors in a sensorial path that allows for discovery, pleasure and culture. The new store is conceived as a creative hub, where fashion design, interior design and creativity converge. For this occasion, Marni asked The Aluminium Group to create a custom DJ set that made everybody dance: Francesco Risso, Guido Milani, Gabriele Esposito, Michela D’Angelo and Niki Wu Jie, included.

Photos: Ludovica Arcero

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