“Live Curious” is Asos’ very first campaign in France. A must for online fashion, the brand has brought together a fine line-up of six creative, young and stylish talents who embody a new generation in constant search of authenticity. It is in the streets of Paris that we discover these faces, some of whom we already know : the Gucci Gang girls or the young singer Yseult being few of them. Young and Insta-connected, but not only, their wardrobe reflects their personality – and they portray the “thousand and one ways of being themselves”. With such a talented group, it’s not surprising that the launch party took on the air of a “house party” between friends. Rhythmed by a DJ set by Kiddy Smile, the evening brought together some of the young creative people who make Paris today, whether they are models (Alexia Cicard, Georgia Polks), artistic directors (Vincent Frédéric-Colombo) or cool kids leaving their mark on social networks.

Photos: Chantapitch Wiwatchaikamol
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