Mondial de L'Auto 2014


Grand opening night of the 2014 Paris Motor Show, last night. As at each biennale, the stables are packed to the brim with animations, champagne and gleaming chrome (with more or less success). If, in most of them, the atmosphere is one of business and international business cocktails, some houses are doing well by inviting DJs and young people in the coup to nocer between the hoods. And this year even more, it is on the MINI stand that you had to be if you wanted to enjoy the best festive program of this great car mass. On the menu: dj sets by Brodinski and Sam Tiba (Bromance), tattoos by l’Encrerie, a live performance by the Spanish artist Dourone, a delicatessen beyond reality and a host of directors celebrating from all over creative Paris. All this, let’s not forget, for the worldwide reveal of the all-new MINI 5-door. #MINIVIPNIGHT

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