Moët Hennessy unveils its Christmas cuvée

MH LAB - Avenue de la Grande Armée


Grand cru of new products for the Moët Hennessy Group companies, which presented their end-of-year editions on September 14, under the banner of innovation and the senses, as part of the MH Lab. Eleven houses presented their news before an audience of carefully selected guests, including Flora Coquerel and Alexandra Rosenfeld.

After having crossed a symbolic”skyline” formed by the silhouettes of the emblematic buildings of each house, the guests could discover the products in a quite original way thanks to the virtual reality of HoloLens glasses developed by Microsoft, An opportunity to test these technological innovations, harvest the vines transplanted in the capital for the evening in the”Selfie Room” or taste clever blends during tastings proposed by the mixologists of the cocktail bar Moët Hennessy. A”social wall” added a touch of interactivity to the evening, creating a mosaic.

Taste and design were the key words of this evening of discoveries, set to music by a showcase of the Brussels group FùGù Mango, a rare and delicious fruit of the mix between independent pop and captivating rhythms.

Photos: Jean Picon
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