The Moncler Genius project caused a stir on the international fashion scene when it was announced a few months ago, at the beginning of Milan’s Fall/Winter 2018 Fashion Week. Throwing an unforgettable event, the label unveiled collections dreamed up by eight different designers, dubbed the “Genius” group: Pierpaolo Piccioli, Craig Green, Simone Rocha, Sandro Mandrino, Kei Ninomiya, Francesco Ragazzi (of Palm Angels) and Hiroshi Fujiwara. This week, Moncler celebrated the worldwide launch of its 7 Moncler Fragment Hiroshi Fujiwara collection (each Genius collection is assigned a number). The brand invited friends to its flagships—simultaneously in Paris, London and New York—to discover the collection. The boutiques were transformed, bearing the slogan “The Future Starts Now”, and drew in the girls of Gucci Gang, Dolores Doll, Sarah Andelman, Lukas Ionesco, Nassim Guizani and the rapper Lil Baby. In Paris, the party was organized with Holiday magazine, and Clara 3000 provided the soundtrack… Genius, indeed!

Photos: Thomas Smith & Paul Blind
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