Moncler just settled on the most beautiful avenue in the world. On December 10, the brand, born in the French Alps and now presided over by Italian Remo Ruffini, inaugurated its biggest international flagship on the Avenue des Champs-Elysées in Paris. Just a stone’s throw from the Arc de Triomphe, at number 119, the 1000-square-meter boutique is a labyrinth where Haussmannian architecture meets the warm atmosphere of an alpine chalet, between modernity and futuristic touches. In the purest respect of sanitary measures and social distancing, Moncler had invited their renowned guests to come and discover the space in small groups throughout the day. There, you could meet top model Cindy Bruna, Carine Roitfeld, Sarah Andelman, Maria Grazia Chiuri, artistic director of Christian Dior, actress Camille Razat, Étoile dancer Hugo Marchand and Matthew Williams, who recently unveiled a collection for Moncler Genius with his own brand 1017 ALYX 9SM, and who was also newly appointed artistic director of Givenchy.

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