During this 96th edition of Pitti Uomo—and on the same day as LuisaViaRoma’s fashion show by Carine Roitfeld—Italian designer Massimo Giorgetti celebrated his brand’s tenth anniversary. He fêted MSGM with a major show at the Nelson Mandela Forum, marking his return to Pitti Immagine since his first Florence fashion show in 2013, which landed him on the map of designers to follow. In the first row sat Rocco Siffredi and his wife Rozsa Tassi—the two proud parents had come to support their son’s event—alongside Marc Forné and Carlo Sestini. The collection, faithful to the MSGM aesthetic, boasted prints, graffiti and explosive color, with the finale including a projection of swimming pool-blue waters. 

Photos: Mijean Rochus

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