23.05.2015 Grand Prix de Monaco

Mumm unveils its first bottle connected w/ Mark Ronson

It’s an indeboulonnable tradition in the jet-set: A few days before the end of the Cannes Film Festival and its great social gatherings, trust by the Eden Roc, everyone joins the Rock, heading for the sacrosanct Monaco Grand Prix.

Among the Saturday night parties, Mumm’s did not go unnoticed. To launch worldwide its first bottle connected (at the moment the cork is extracted from the bottle, a sensor connected to an audiovisual system triggers an interactive experience customizable by the establishments offering this service), the Maison champenoise offered itself the princely couple of the cool Mark Ronson / Josephine de la Baume accompanied by the Delevingne siblings – the two sisters not usually having to miss a people meeting.

In the higher spheres of industry and elite, everything is a family story. It was therefore logical that Singtank was found live on the upper deck + an avalanche of ultra-luxury Jeroboams to rain on Monaco and its cars a river of bubbles and stars. Filantes. #ghmumm #DareWinCelebrate

Photos: Virgile Guinard


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