Nehera and Encens magazine invite themselves to Tom Greyhound’s house
19 Rue de Saintonge - Paris III27.09.2016 #fashion
On the occasion of Fashion Week, the Tom Greyhound concept store celebrated a double launch in its emblematic address of the Marais: that of the new edition of the magazine Encens and the presentation of the spring summer 2017 collection of the brand Nehera, an iconic brand from Prague and a beautiful sleep recently relaunched.
The man of the day, Samuel Drira, founder of the first and artistic director of the second, is a figure well known in artistic circles, particularly for his vision of a creation with strong intellectual roots. After demonstrating his mastery of luxurious minimalism in previous seasons, he presented”Juxtapositions”, where he examined the happy collisions of opposites, and the resulting perfection. His vision at Nehera is therefore that of Olympic serenity, reflecting the experience that the Korean concept store offers its customers.