04.10.2016 Saint-Germain-des-prés #fashion

New Parisian showcase for Vanessa Seward

Fourth address for Vanessa Seward whose new boutique, very Rive Gauche, opened its doors at 171 boulevard Saint Germain. After seducing Los Angeles this summer with her installation at Melrose Place and filling the right bank with Algiers Street, it is the German Pratinas who will now be able to discover the designer’s essential collections in her third Parisian boutique.

On the programme, the house’s signature designs – in architecture and style – dress this shop in two parts. On the display case side, the central piece of natural stone furniture is surrounded by night blue screens that highlight the collections, while after a corridor a second space imagined as a boudoir and offering the space necessary for an intimate discovery of all the collections.

Gathered to celebrate this installation, the friends of the creator including Jean Touitou, Sophie Fontanel or Bruno Frisoni, gathered on October 4th to discover her new showcase and, for the first time, her soundtrack signed by the brilliant Bertrand Burgalat.


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