Opening of the Business Model / Artists’ Enterprises exhibition

La Vitrine am


Many people ask themselves the question and study how the artist feeds the brand (innovation, creativity, vision)… Why not turn the question upside down: how does the artist feed off the company, to the point of making this model a work of art, a concept, an attitude, a statement?

For his experience n°7, La vitrine am gives carte blanche to Isabelle de Maison Rouge, independent exhibition curator, to explore the initiatives of artist-companies. The Business Model / Artists’ Enterprises exhibition presents works by artists who have taken on the role of businessman.

To discover until March 21, at 24, rue de Richelieu.

Photos: Jean Picon
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