Opening of the exhibition #popup Garage by Grolsch
Le Point Ephémère25.09.2014 #lifestyle
#POPUPGARAGE, atypical urban space dedicated to Dutch cycling culture, is an artistic alternative of the brewer Grolsch. Directed by the designer Michaël Willis, this place of artistic expression is held at Point Ephémère and offers two urban atmospheres where the bicycle is on the front of the stage: the artistic space where the bicycles are exhibited, and a space “creative workshops”.
The artists Michaël Willis (English graphic designer), Jimbo Barbu (young Parisian artist adept of abstract graphics), Mothi Limbu (artist from Marseille) & Nicolas Millot Aka B.I.G (Bureau d’Investigation Graphique in Lille) customize live POP MY BIKE bikes in aquilux and real Holland Bikes, exposed on the wall.
The exclusive distribution of the web documentary “Pop Around: Le choix de l’ouverture” will then be projected in this typically Dutch ephemeral space. Review of the opening.