25.11.2021 Galeries Lafayette Champs-Élysées, Paris #luxury

With the ‘Chaîne Lab’, Persée celebrates unbreakable bonds

With the Eternam collection embodied by its bracelets soldered to the wrist, Persée celebrates indestructible bonds. The jewelry house founded in 2017 by Nawal Laoui has become known for its delicate jewelry and unique diamond work. The bare diamonds are not set onto the chain, they are laser drilled to sublimate a fine bracelet, necklace or ring and to caress the skin. The technique is inspired by Japanese craftsmanship, which the designer discovered during her many travels. The brand’s name recalls the mythological tale of Perseus and his mother Danae. As the holidays approached, the brand inaugurated its ‘Chaîne Lab’ on the second floor of the Galeries Lafayette Champs-Élysées. This new corner shop offer customers to immortalize their bonds with a customizable bracelet from the Eternam collection, welded on the spot by an artisan. A piece of jewelry that never leaves you – like those we love – and a gift to offer at any time of the year.

Photos : Jean Picon

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