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Between Loulou and Frédéric Beigbeder, it’s a love story! Gilles and Claire Malafosse, founders of every Parisian’s favorite restaurant, and the famous French writer have always had close ties. Sharing a love of beauty and goodness and a very Parisian sense of celebration, it was only natural for Loulou to host the “Philtre with me” party this week, which featured Le Philtre, the new venture of Frédéric Beigbeder, his brother Charles and their friend Guillaume Rappeneau. An ambitious (and successful!) adventure, that of revolutionizing the vodka market with a new sustainable, 100% natural product. In the restaurant’s elegant atmosphere, Loulou and Frédéric Beigbeder’s guests sat down to the sound of a DJ set by Laureen Parslow (and, later, by Frédéric himself!), an opportunity for everyone to be tempted by the virtues of Le Philtre embodied by a bottle that is always unique, oscillating between sapphire and emerald hues.

Photos: Jean Picon
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