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While men’s Fashion Week takes journalists, buyers and other influencers from all over the world from Paris Right to Left Bank (and back again), Pierre Hardy was awaiting his guests in a small street in the 6th arrondissement to present his spring/summer 2019 collection. There, everyone eagerly look through the new collection inside, but what fascinated the most was what was happening on the sidewalk. On an immaculate white background, dancers (also dressed all in white) execute a choreography by the Axelle & Julien to the sound of a DJ set by Calypso Valois. The collection, featuring the new “Trail” model with its zig-zag graphics, truly comes to life, and the crowd of beautiful people is one again there to show how popular Pierre Hardy is. His popularity even extends to other designers like Barnabé Hardy, Serge Ruffieux or Elie Top. And of course to influential journalists (for whom Parisian style has no secret) Sophie Fontanel, Virginie Mouzat or Alexandra Golovanoff. Pierre Hardy well knows how to put his best foot forward.

Photos: Valentin Le Cron
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