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Pop-up store NOBIS opening cocktail

4, rue Ferdinand Duval

08.10.2014
#fashion

NOBIS is coming to France! Although the name may not mean anything to you, he may become your best friend this winter. Down jackets and parkas coming straight from the great Canadian North to land in the heart of the cold Marsh, NOBIS is a must in terms of textile technology and style in polar conditions.

To inaugurate its first Parisian pop-up store, the deer brand set the scene: an ice cave, champagne and penguins. Wednesday evening, Saywho and some of his friends were invited to discover the place, set to music by the LEAM selection. Even the rain could do nothing.

Photos: Jean Picon
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