Puma kicks off World Cup festivities

At D-2 of the World Cup, PUMA transformed its showroom at the Hôtel de Sauroy into a match projection venue. Brazilian atmosphere for the launch party of the living space, punctuated by various surprises. The equipment manufacturer of the national teams of Italy, Switzerland, Algeria, Ivory Coast, Ghana, Cameroon, Chile and Uruguay presented the 8 jerseys of the teams that all integrate the new technological innovation, PWR ACTV as well as the Tricks, a variation of the models evoPOWER and evoSPEED specially launched for the world football.