Just in time for Paris Fashion Week, Paco Rabanne Parfums launched their new fragrance “Pure XS for her”, embodied by none other than the beautiful Emily Ratajkowski. The actress and model, who is also an advocate for women, is the ideal personification of this new perfume. At Le Rouquet, a café in the heart of Saint-Germain-des-Prés, @emrata attracted everyone’s attention, dressed in a leopard Paco Rabanne dress – a hint to the advertising campaign. In the café, which was lit by neon lights, the Paco Rabanne logo dominates (on the pizza boxes as well as on a vespa installed on the terrace). Seated at the bar tables, some of the Parisian and international It-girls: Candela Pelizza, Léa Villani, Léa Bonneau, Alexandra Ricci or Annabelle Belmondo…

Photos: Valentin Le Cron
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