Just a stone’s throw from the Saint-Germain market and on the side of the Saint Sulpice church, Rituals celebrated the opening of its first Rive Gauche boutique on 9 November, inviting the young Parisian beauty scene – Fatou N’ Daye (Blackbeautybag), Maria Rosaria Riso (Italian Coquette), Willy Cartier, the duo J’ aime Tout Chez Toi and Margaux Avril.

Rhythmed by a DJ set from Noémie Ferst, and animated by performances as diverse as the personalization of candles by a calligrapher or a very sparkling live performance for a work entirely in glitter, this evening was the occasion to discover the whole universe of the brand in its new Parisian setting.

The brand also took advantage of the evening to introduce its new range “The Ritual of Light”, a limited edition for the home and body designed to promote serenity and inner peace thanks to its sweet orange tree scent combined with a sweet cinnamon note. Enough to overcome the winter evenings in beauty.

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