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Danish brand Samsøe Samsøe unveiled the third chapter of their collaboration with Gore-tex at Paris Fashion Week. This season, the capsule collection focuses on two major technical aspects: water resistance (or “Guaranteed to Keep You DryTM” technology) and comfort & performance (“Gore-tex InfiniumTM“). The demanding properties of the Gore-tex fabric thus meet the Scandinavian design of Samsøe Samsøe, which is known for their timeless and modern style. This season, the collection is embodied by a series of visuals and videos created by digital artist Yilmaz Sen. While the rain has been all too present in the Parisian sky this week, the collection is sure to delight those who spend their days running from show to show… Like the friends of the brand who had all come to discover the installation at the Samsøe Samsøe showroom in Paris’ 3rd arrondissement.

Photos: Pierre Mouton
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