This week, Samsung celebrated the opening of its new space on the “most beautiful avenue in the world”. On 100, Avenue des Champs-Élysées, Samsung presented its brand new, ultra-connected 1200 m2 hub. On two floors, guests were able to discover the space dedicated to connected objects, with its fair share of virtual reality experiences. Of course, the Galaxy S9, the brand’s most accomplished smartphone, was the main attracted of the newly-opened boutique, which offers plenty of workshop designed to discover its new and most coveted features. It was the full #SamsungExperience any tech addicts was waiting fort.

Photos: Thomas Smith
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