Sport according to Reebok: a state of mind16.11.2017
At a time when few people still do not have a subscription to “the gym”, Reebok opens “La.Salle.De.Sport.Paris” for everyone to find the sportsman inside him. A hybrid space extending over 1700 m² in the heart of the Madeleine district, between sports hall, Reebok concept store and social club. Its three founders, Christine Pourcelot, Sandrine Retailleau and Aymeric Foulon, had the will to create “a place of life (…) linking sport to fashion, art and culture, promoting full self-realisation through commitment, discovery and sharing”. Pari succeeded, this week the space was inaugurated during an experiential evening designed by Dcontract where the sport (from crossfit to cycling through yoga and boxing) took on artistic performance tunes, the all provided by the Dj sets of La Chatte by Françoise, Louise Chen and Kirou Kirou. In the presence of some athletes like the dancer Fauve Hautot, enough to give the guests present the desire to adopt once and for all the Reebok lifestyle.