Swatch opens the doors of its private Club
Bowling Foch27.03.2017 #fashion
The Swatch Club, a community of Swatch collectors and fans, met its members at the Bowling Foch for an evening of good humour. Faceted balls and balls inflated with helium, the guests were welcomed in a disco atmosphere, wigs and accessories to support before going to put on their bowling shoes to participate in a fiery tournament. It was an opportunity for Swatch to reaffirm its closeness to its public and a value that is dear to it: to be fun and not to take itself too seriously. Disguised from head to toe, the merry band let themselves be carried away by the festive atmosphere by transforming the track into a real dancefloor to the sound of a live performance by Charles X. In addition to the pleasure of bringing together its Swatch Club members and influencing friends, the famous Swiss brand took the opportunity to reveal, as it does every year during an evening event, the new Swatch Club 2017 watch. Named “Spice it up”, this festive and exclusive object is dotted with a rain of multicoloured confetti on a navy blue background, and the most impatient aficionados were able to offer themselves an ultra limited and numbered version of the watch without waiting.