19.07.2017 Le Montana #fashion

The “Just Rock” spirit of Zadig & Voltaire Parfume at Montana

A vibrant encounter between a myth of Parisian nights and an emblem of rock and roll style, Montana took, for an evening, the colors of Zadig & Voltaire Parfums. While the launch of its first fragrance duo had made great noise just a year ago, the house, with the support of the Revolvr agency, invited its fans to enter its Just Rock! Motel on behalf of his two new juices for her and for him. The residents of the Just Rock! Motel, happy fews hyperconnected like Nicolas Simoes, actress Karidja Touré or singer Jennifer Ayache, were invited to discover the worlds of the two perfumes, variations of the same sensual patchouli. Underground and spicy for him, sensual and gourmand for her, the perfumes were created by the duets Sidonie Lanceseur & Michel Almairac and Nathalie Lorson & Aurélien Guichard, and captured in two bottles (one black, the other white) as two fragments from the same broken stone block. Even in the bathrooms, the rock spirit hovers in the suites invested from floor to ceiling. From a leather jacket customisation workshop to the bathtub transformed into a confetti fountain in the White Room, magic works even in the most unexpected corners… Until reaching the climax of rebellion in the No Rules Room where, as we are told, everything is allowed – even a foam bath in the company of two hostesses who are not cold in the eyes. After the tour of the rooms, it was on the rooftop of the hotel that the evening continued until nightfall before a fiery showcase of the Elephanz duo. #JustRock

Photos: Romain Mayoussier

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