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Old school American class met modern French chic for the launch of Tiffany & Co.’s latest men’s collection in Paris on Thursday night. The iconic brand, founded in New York in 1837,  transformed Melissa Regan’s MR Gallery into an elegant bachelor pad to showcase the new Tiffany 1837® Makers and Diamond Point collections in action. The inside décor featured a Tiffany-branded ping pong table with leather and walnut paddles, a champagne bar showing items from the collection like a bottle opener, cocktail jigger and flask, a set of pool balls in – what else? – the brand’s trademarked Tiffany blue® and everyday objects with extra glam like a stainless steel hotel bell, a sterling silver first aid kit. The revamped men’s offering includes everything from gold link chains, rings, square watches and cuff links to a 24k gold chess board, Tiffany blue® basketball, a sterling silver shoehorn, an 18k gold trophy ring, travel trunk and other luxuriously dreamy items thatwere all on display for guests to admire and casually try on. The soirée was a reflection of the new collection itself – relaxed, but elegant, less bling, more casual cool. The launch comes just after Tiffany & Co. reopened the doors post-renovations to its Paris shop at the iconic Place Vendôme.

Photos: Thomas Smith
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