Two new muses for L’Oréal Professionnel
For the launch of its new haircare products, L’Oréal Professionnel is inviting two new international muses into its large family. Chosen for their obvious beauty and their decisive digital influence (they alone have no less than fifteen million subscribers on social networks), Hailey Baldwin, model and daughter of actor Stephen Baldwin, and Taylor Hill, Victoria’s Secret angel now unavoidable, will embody the brand’s new products.
In the relaxed atmosphere of a Parisian apartment, between hair salon and ideas laboratory, each presented the novelties of which they are the face. For the young Taylor Hill, it is the care of the range Serie Expert and Color Correction, under an almost claiming motto:””haircolor is the new make-up””. A state of mind that sticks to the skin of Hailey Baldwin, representative of INOA ammonia-free colorations, for which designer Vanessa Bruno has imagined 24 shades inspired by her fashion collection, and the exclusive Pro Fiber salon range of durable repairs. Going from platinum blond to hazel brown with the ease of a star, she embodies, just like her co-égerie, a generation of independent women who constantly reinvent themselves.