Alexandre Hervé, Christophe Lichtenstein and Romain Roux celebrated the second anniversary of Romance, their agency based on a strong creative commitment. A true success story for this trio of entrepreneurs who have named their Romance agency Romance, a vision that won over Audi, Mondelez, Aviva, Betclic, KissKissbankbank and more recently Intermarché. So the main theme of the evening was found everything. Invited by a mysterious cardboard stamped with the initial of their first name, signed by a certain R., evocative cocktails by hand (Aphrodite or Romance), the guests met in the cozy atmosphere of the Parisian club where DJ Nathalie Duchene and Marco Dos Santos were waiting for them. But who are the Romeo of this Romance? Alexandre Hervé is the award-winning creative director for his work in France and abroad. There have been no fewer than 180 awards hung on his game board since 2004, including 43 Lions, 55 Eurobest, 25 Clio Awards and 47 Epica Awards during his ten-year tenure at DDB, to name but a few.
Its President Christophe Lichtenstein also exercised his talent at DDB where he held the position of Managing Director before co-founding the LEG agency. He took over the management of Publicis Conseil, and then took over the presidency of Saatchi & Saatchi in France, holding the Vice Presidency of Havas Paris from 2011, a position he left to found Romance. Romain Roux has been working for years on the communication strategies of major brands and, after setting up his own agency, joined DDB in 2012 where he is responsible for the development strategies of groups such as ING Direct and Bouygues Télécom. Three attractive profiles at the service of image and imagination, which give this Romance a long life.

Photos: Romain Mayoussier
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