Long Live Fashion: Vestiaire Collective reinvents itself with Loïc Prigent
The world leader in second-hand fashion Vestiaire Collective reinvents itself and presents its new campaign “Long Live Fashion”, created in collaboration with the fashion documentalist Loïc Prigent. Who is at the center of this new project? A collective of five puppets, created from recycled clothing, who mirror the brand’s values: Miss Classic embodies the strong taste for fashion and wears the trench coat; Lady Green only buys eco-responsible brands, while Hunter is always on the lookout for vintage treasures; Rich is the expert seller, and Drops knows everything about very limited releases. To mark the launch of the new chapter in the brand’s history and to introduce its new characters, last Thursday Vestiaire Collective founders Sophie Hersan and Fanny Moizant gathered responsible fashion lovers in Paris around a dinner, created for the occasion by starred chef Amandine Chaignot.
Photos: Valentin Le Cron