W agency brings Club Kids parties back to life for its 20th anniversary
Founded in 1997 by Denis Gancel and Gilles Deléris, the W agency (a strategy and creative agency part of Havas Group) celebrated its 20th anniversary this week. The entrepreneur dur celebrated the event with a bang. At Yoyo, favorite party place of every self-respecting Parisian, they invited business leaders, designers, journalists and friends to travel back in time and recreate all the extravaganza of the late 1980s New York Club Kid parties. One could thus bump into creatures of the night as one does not see every day. With more than three hours of show provided by the House of Drama collective, as well as a fashion show by Studio Berçot students, W did everything to impress the personalities present, like Dominique Desseigne or Yaz Bukey. The party continued until 4 in the morning in the purest tradition of the mythical Club Kids nights…
