05.05.2022 Rue Royale #fashion

Woolmark and Vilebrequin launch a brand new jersey fabric

The Woolmark Company, uncontested wool champion, is a rather unexpected partner for a swimwear brand. But that’s not counting on the technological dimension of the manufacturer, which is able to develop a totally water-repellent fabric on a merino wool base. With its impeccable hold, the fabric proves its versatility and opens the field to a whole new wardrobe. To introduce this innovation to Yorgo Tloupas, Marc Ascoli and Hugo Matha, Vilebrequin invited DJ 16Pineapples to perform in its flagship on Rue Royale. Discover some images from this sunny evening…

Photos: Jean Picon

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