Zadig & Voltaire launches new perfume: “Girls Can Do Anything”30.09.2018
28 rue de Lappe#beauty
“Girls Can Do Anything” is Zadig & Voltaire’s credo since their Autumn/Winter 2017 anniversary collection. Since then, the brand has been inspired by this slogan, which has become a true state of mind for the ready-to-wear collections and beyond. “Girls Can Do Anything” is now a perfume, a new addition to the House’s olfactory universe. Designed by Quentin Bisch, the new fragrance aims to break traditional codes: “The Zadig woman is free, self-assured. She diverts menswear elements to transcend them,” said the designer. Since its inception, the brand has played on the masculine/feminine aesthetic, and this new fragrance continues on this path by encouraging all women to dare, provoke, and be free. The face of this fragrance is rising Dutch top modelAgnes Akerlund. She was to be seen at the launch party held in a loft near Bastille. In this vast two-storey space, guests discovered the animations designed in connection with the perfume: boxing, skateboarding, tattoos, ping-pong, and even arm wrestling. Gabrielle Caunesil, Clara Berry, EnjoyPhoenix and Malika Ménard tasted cocktails and cotton candy before a showcase by singer Alice et Moi.