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#PRECIOUS

Ariana Boussard-Reifel X Cardi B : True empowerment

Ariana Boussard-Reifel’s jewelry are all handcrafted in New York. These spectacular pieces, often with a tribal inspiration, have quickly caught the eye of powerful women like Cardi B of Beyoncé. The collections are designed using only recycled materials, which echoes the designer’s involvement in sustainable and ethical practices. Part of the sale profits also go to various charities. In the difficult context of the pandemic, Boussard-Reifel strongly believes in uniting her commercial obligations with her personal engagements. This is what we call true empowerment.

Ariana Boussard-Reifel X Cardi B : True empowerment

Ariana Boussard-Reifel’s jewelry are all handcrafted in New York. These spectacular pieces, often with a tribal inspiration, have quickly caught the eye of powerful women like Cardi B of Beyoncé. The collections are designed using only recycled materials, which echoes the designer’s involvement in sustainable and ethical practices. Part of the sale profits also go to various charities. In the difficult context of the pandemic, Boussard-Reifel strongly believes in uniting her commercial obligations with her personal engagements. This is what we call true empowerment.