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Balenciaga x Claudia Maté : The Frontiers of Real

While her name might not ring a bell, you’re probably familiar with the first image this digital artist created for Bjork’s album ‘Homogenic’ in 1997: a geisha of the third kind, mixing ancestral costume and digital culture with troubling realism. Here lies the territory of expression of Claudia Maté, a digital artist from Madrid who, long before anyone else, enjoyed designing digital characters for the real world. A mysterious area that immediately appealed to Balenciaga’s artistic director Demna Gvasalia, who asked her to create these silhouettes from the physical features of his models to enhance his latest collection.

Balenciaga x Claudia Maté : The Frontiers of Real

While her name might not ring a bell, you’re probably familiar with the first image this digital artist created for Bjork’s album ‘Homogenic’ in 1997: a geisha of the third kind, mixing ancestral costume and digital culture with troubling realism. Here lies the territory of expression of Claudia Maté, a digital artist from Madrid who, long before anyone else, enjoyed designing digital characters for the real world. A mysterious area that immediately appealed to Balenciaga’s artistic director Demna Gvasalia, who asked her to create these silhouettes from the physical features of his models to enhance his latest collection.