After venturing into the spheres of fashion and luxury, Nike is exploring food culture with a new, fun collaboration with the ice cream brand everyone loves: Ben & Jerry’s. In the mid-70s, Jerry Greenfield and Ben Cohen were looking for their favorite dessert: ice cream! Originally from Long Island, both of them were regulars of the high-end ice-cream makers installed in this very posh area. At the time, they were convinced they could find a way to create the tastiest ice cream by using only the best products. In 1976, they founded their own company and conquered the world by tirelessly creating new offerings. In a way, that’s also what Nike had been doing for years. Back to the shoes: there’s something irresistible about the cow print and dripping “swoosh”. The heel featuring a glossy font and rainbow colors perfectly sum up the DNA of Ben & Jerry’s. Both nostalgic and in style, these sneakers are just like the ice cream: very cool!