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Bleu Mode x Lacoste : The Golden Age of streetwear

The 90s are often considered to be the Golden Age of streetwear, meaning the moment when sports apparel deviated from their primary function to become a fashion statement. Julien Boudet, commonly known as Bleu Mode (@bleumode), grew up in a middle-class household in the city of Sète during that time, dreaming of luxury brands – Lacoste being one of them. Almost thirty years later, his extensive knowledge of streetwear culture allowed him to finally team up with the brand on a collection inspired by their archives. With a touch a car culture, his vision celebrates the fashion codes from the 90s with his own personal artistic spin.

Bleu Mode x Lacoste : The Golden Age of streetwear

The 90s are often considered to be the Golden Age of streetwear, meaning the moment when sports apparel deviated from their primary function to become a fashion statement. Julien Boudet, commonly known as Bleu Mode (@bleumode), grew up in a middle-class household in the city of Sète during that time, dreaming of luxury brands – Lacoste being one of them. Almost thirty years later, his extensive knowledge of streetwear culture allowed him to finally team up with the brand on a collection inspired by their archives. With a touch a car culture, his vision celebrates the fashion codes from the 90s with his own personal artistic spin.

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