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#FASHION

Bulgari x Casablanca : game, set, match !

Can you imagine the perfect combo of cool culture and luxury aesthetics? Look no further, it’s right in front of you: Charaf Tajer, the mastermind behind the Moroccan-French label Casablanca, is joining forces with the storied luxury house Bulgari to remaster its mythical Serpenti bag. Tajer instantly became world-famous for mixing Mediterranean colors, codes of street style and vintage chic from the 70s, when back in 2020 he reimagined the iconic New Balance 327 in orange and green, and Bella Hadid was among the first to wear it. We can spot similar bold codes in this project, where Tajer takes us to the tennis courts and his bag becomes much more than just a cool accessory. An object of desire.

Bulgari x Casablanca : game, set, match !

Can you imagine the perfect combo of cool culture and luxury aesthetics? Look no further, it’s right in front of you: Charaf Tajer, the mastermind behind the Moroccan-French label Casablanca, is joining forces with the storied luxury house Bulgari to remaster its mythical Serpenti bag. Tajer instantly became world-famous for mixing Mediterranean colors, codes of street style and vintage chic from the 70s, when back in 2020 he reimagined the iconic New Balance 327 in orange and green, and Bella Hadid was among the first to wear it. We can spot similar bold codes in this project, where Tajer takes us to the tennis courts and his bag becomes much more than just a cool accessory. An object of desire.