We never thought we would be talking about Valentine’s Day as a holiday to be excited about. Considered too commercial and at times oppressive, Valentine’s Day was also dubbed « a florist’s holiday » by many. Still, never short of a good idea, Saint Laurent artistic director Anthony Vaccarello decided to give a rock spin to this special yet controversial day. For this, he teamed up with one of the most in vogue florists in Paris today: Castor. Very popular on Instagram, Castor offers bouquets that are as inventive as they are beautiful. But for the Saint Laurent spin to go full circle, the brand also needed to put their own twist on the traditional Valentine’s Day chocolate. La Maison du Chocolat, also based in Paris, is a chocolate maker with high standards, and one of the few to be able to breath a new life to the oh so common chocolate box. Finally, it wouldn’t be Valentine’s Day without a piece of jewelry: here, a golden choker turns out to be the perfect gift. Available exclusively in Saint Laurent’s Paris and Los Angeles boutiques, this collab will surely be your best Valentine’s Day ally.