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Chanel x Diamond Jewelry : 90-year mystery

In 1932, Gabrielle Chanel launched her first collection of “diamond jewelry” to celebrate the end of the dark days of the 1929 crisis. “To forget, there is nothing like contemplating beautiful new things” she rightly said. Presented at the time on wax mannequins and not in traditional cases, the collection shook up  the norms and upset the historical jewelers of the Place Vendôme. But what a vision! What house today would dare to present their high jewelry collections to their customers other than on a mannequin? 90 years later, Chanel pays tribute to this collection surrounded by mystery: apart from a fabulous comet necklace bought by the House in 1998, there is no trace of the other creations… However, using the photo and film archives of the time, the design studio has endeavored to restore the spirit of the collection, while succeeding in equipping it with new craftsmanship, such as the “transformability” of the pieces, which allows for tenfold wear. Connecting yesterday and today, with a rare 55.55 carat sapphire called ‘Allure Céleste’, this dazzling collection is the moon of our desires.

Chanel x Diamond Jewelry : 90-year mystery

In 1932, Gabrielle Chanel launched her first collection of “diamond jewelry” to celebrate the end of the dark days of the 1929 crisis. “To forget, there is nothing like contemplating beautiful new things” she rightly said. Presented at the time on wax mannequins and not in traditional cases, the collection shook up  the norms and upset the historical jewelers of the Place Vendôme. But what a vision! What house today would dare to present their high jewelry collections to their customers other than on a mannequin? 90 years later, Chanel pays tribute to this collection surrounded by mystery: apart from a fabulous comet necklace bought by the House in 1998, there is no trace of the other creations… However, using the photo and film archives of the time, the design studio has endeavored to restore the spirit of the collection, while succeeding in equipping it with new craftsmanship, such as the “transformability” of the pieces, which allows for tenfold wear. Connecting yesterday and today, with a rare 55.55 carat sapphire called ‘Allure Céleste’, this dazzling collection is the moon of our desires.