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#PRECIOUS

Chopard Mille Miglia 2022: the engine of passion

More than a car race, a madness. In the 1950s, “the most beautiful race in the world” according to the great Enzo Ferrari, saw the best drivers compete over a distance of 1,000 Miglia, the round trip between Rome and Breschia. Held on open roads in its day, it witnessed the triumph of the best drivers, but also, unfortunately, experienced tragic accidents. Too dangerous, the race was eventually banned before being reborn from its ashes in 1988 in an amateur version. Karl Frederich Schefeule, co-president and co-owner of Chopard with his sister Caroline, secretly had another passion besides watchmaking: historic racing cars and collectors’ items. He took over this event and became not only its timekeeper, but also its official sponsor. For the occasion, he designed a chronograph, renewed each year in a new version, with a strap that uses the perforated leather of the chairs. Generous with its 44 mm, it allows a fast reading, and offers a touch of exclusivity: only 1000 copies are planned in steel, and 250 for the version including pink gold.

Chopard Mille Miglia 2022: the engine of passion

More than a car race, a madness. In the 1950s, “the most beautiful race in the world” according to the great Enzo Ferrari, saw the best drivers compete over a distance of 1,000 Miglia, the round trip between Rome and Breschia. Held on open roads in its day, it witnessed the triumph of the best drivers, but also, unfortunately, experienced tragic accidents. Too dangerous, the race was eventually banned before being reborn from its ashes in 1988 in an amateur version. Karl Frederich Schefeule, co-president and co-owner of Chopard with his sister Caroline, secretly had another passion besides watchmaking: historic racing cars and collectors’ items. He took over this event and became not only its timekeeper, but also its official sponsor. For the occasion, he designed a chronograph, renewed each year in a new version, with a strap that uses the perforated leather of the chairs. Generous with its 44 mm, it allows a fast reading, and offers a touch of exclusivity: only 1000 copies are planned in steel, and 250 for the version including pink gold.