In 1519, Herman Cortes, Spanish coquistador, first set foot on the beaches of Mexico. While a specific architectural heritage remains in the Coqui Coqui from this period, as far as the spirit goes, nothing seems more of a stretch than the theme of conquest. Except for one detail: perfumery. Run by a very glamorous couple (a model and a photographer), the company aims to revive a tradition inherited from ancient Franciscan monks: creating essences from local flora. Giving you the opportunity to take home not only the bottle, but the intoxicating senses and memories that go with it. “Rough luxury” meets eco-responsibility in this unique place that is a glimpse at what tomorrow’s hotel luxury will look like. The Coqui-Coqui in Tulum is a neo-colonial building on the sand, surrounded by the peaceful postcard of the Pacific that spreads the scent of happiness, a far cry from the Spring Break vision of Mexican beaches.