Gucci’s already a master of collaboration. Mixing the century-old House monogram with numerous pop culture icons, Alessandro Michele injected some Japanese cool culture into the art of couture. Doraemon is a manga character born out of the imagination of Fujiko Fujio in the 1970s: a very ‘kawaii’ cat, round-shaped and a food lover, who came from the future to help a little boy in his numerous adventures. From sneakers to smartphone cases to leather goods as well as a full clothing line, this collection to be released on Chinese New Year is set to be as big of a hit as the newly released collaboration with The North Face. We knew comfort food, well this is ‘comfort fashion’.