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Edouard Meylan X Max Büsser : all about the mix

Just like a publisher or a furniture-maker, be it Gallimard or Frédéric Malle, Max Büsser has built his own watchmaking history by entrusting his projects to geniuses of their fields. As for Edouard Meylan, he has always be committed to create disruption within the watchmaking industry and distort the codes of traditional timepieces. Those two were destined to get along. So it was no surprise to find at the bottom of a dial the cohabitation of their two signatures: Edouard Meylan’s smoky dial from which the MB&F tourbillon seems to emerge. Limited to 15 copies each, the two versions of this timepiece really shook up the small world of collectors. So what is to take away from this? Well, the same way Supreme can be associated with Louis Vuitton, or Sacai with Nike, traditional watchmaking is now discovering the virtues of collaboration. A novelty but also a nod to the past, to when retailers used to put their stamp on the dials they sold in their shops. In the 80s, a Audemars Piguet timepiece stamped with the Fred logo did not shock anybody, no less than a Rolex sold at Tiffany’s…

Edouard Meylan X Max Büsser : all about the mix

Just like a publisher or a furniture-maker, be it Gallimard or Frédéric Malle, Max Büsser has built his own watchmaking history by entrusting his projects to geniuses of their fields. As for Edouard Meylan, he has always be committed to create disruption within the watchmaking industry and distort the codes of traditional timepieces. Those two were destined to get along. So it was no surprise to find at the bottom of a dial the cohabitation of their two signatures: Edouard Meylan’s smoky dial from which the MB&F tourbillon seems to emerge. Limited to 15 copies each, the two versions of this timepiece really shook up the small world of collectors. So what is to take away from this? Well, the same way Supreme can be associated with Louis Vuitton, or Sacai with Nike, traditional watchmaking is now discovering the virtues of collaboration. A novelty but also a nod to the past, to when retailers used to put their stamp on the dials they sold in their shops. In the 80s, a Audemars Piguet timepiece stamped with the Fred logo did not shock anybody, no less than a Rolex sold at Tiffany’s…

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