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Fendi x Versace : Fashion 3.0

A collaboration of this magnitude wouldn’t have been deemed possible a few years ago. But the fashion industry is constantly evolving, and from pure competitors, the creative directors of some of the biggest brands in the fashion landscape have grown to become close friends. While streetwear collabs are everywhere, the collab mania hadn’t reached the realm of couture until now. To close Milan Fashion Week, Donatella Versace and Kim Jones for Fendi took everybody by surprise when they unveiled a collection designed in total collaboration. ‘Fendace’, as the collection is called, brilliantly mixes the worlds of the two giants of Italian fashion. Needless to say, it didn’t take too much time for their joined creative genius to break the Internet…

Fendi x Versace : Fashion 3.0

A collaboration of this magnitude wouldn’t have been deemed possible a few years ago. But the fashion industry is constantly evolving, and from pure competitors, the creative directors of some of the biggest brands in the fashion landscape have grown to become close friends. While streetwear collabs are everywhere, the collab mania hadn’t reached the realm of couture until now. To close Milan Fashion Week, Donatella Versace and Kim Jones for Fendi took everybody by surprise when they unveiled a collection designed in total collaboration. ‘Fendace’, as the collection is called, brilliantly mixes the worlds of the two giants of Italian fashion. Needless to say, it didn’t take too much time for their joined creative genius to break the Internet…

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