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Freehand Profit X Puma : leaping into the future

Gary Lockwood, aka Freehand Profit, is a major street artist. From a very young age, he found his passion for rap music and everything that comes with it, and when he settled in L.A. in the early 2000s, he found himself at the epicenter of West Coast rap culture. Snood Dog is his ultimate reference, both for his music and his style, and was a major influence in his work. It’s undeniable Freehand Profit wants to leave his mark on this culture. So the young artist started tearing apart old pairs of sneakers and putting them back together to create one-of-a-kind masks paying tribute to the ones graffiti artists wear when doing their thing. And it was a big hit from the start: orders couldn’t stop coming through, and Lockwood went from one collab to the next. His latest one to date? A pair of vintage-inspired Puma sneakers that were the absolute favorite of pro basketball players in 1985. With a palette of colors ranging from grey to grapefruit to fluorescent hues, this definitely marks Puma’s successful leap into the future.

Freehand Profit X Puma : leaping into the future

Gary Lockwood, aka Freehand Profit, is a major street artist. From a very young age, he found his passion for rap music and everything that comes with it, and when he settled in L.A. in the early 2000s, he found himself at the epicenter of West Coast rap culture. Snood Dog is his ultimate reference, both for his music and his style, and was a major influence in his work. It’s undeniable Freehand Profit wants to leave his mark on this culture. So the young artist started tearing apart old pairs of sneakers and putting them back together to create one-of-a-kind masks paying tribute to the ones graffiti artists wear when doing their thing. And it was a big hit from the start: orders couldn’t stop coming through, and Lockwood went from one collab to the next. His latest one to date? A pair of vintage-inspired Puma sneakers that were the absolute favorite of pro basketball players in 1985. With a palette of colors ranging from grey to grapefruit to fluorescent hues, this definitely marks Puma’s successful leap into the future.

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