Gucci is tuning 100! To celebrate this milestone the Gucci way, the Italian house has decided to be everywhere. After recently opening a Michelin-starred osteria in Los Angeles with Massimo Bottura, a library in Shoreditch with IDEA magazine, as well as an exhibition in Tokyo, Alessandro Michele decided to set up a pop-up store in an old industrial building in Berlin. While the store will feature Gucci’s highly desired collections such as the famous ‘hacked’ Balenciaga collaboration, visitors will also be able to enter an acoustic gallery to enjoy an in-house playlist or take their picture in a customized photo booth. More lively than ever, Gucci seems on the path to making it through the next 100 years without aging a bit.