Appointed creative director of Jean Patou when the brand relaunched, Guillaume Henry has never run out of good ideas. In addition to his inspired collections, the designer interprets the brand’s patronym with humor and wit in order to grab the attention of ever too solicited fashion people. Yet in this troubled times, it can be difficult to consider fashion with the usual lightness. Joining the common impulse of solidarity can even have brands be accused of opportunism. Still, Guillaume Henry seems to have found the best way to show solidarity. That is, to partner with the World Health Organization (WHO) in the form of a sweater and a T-Shirt put for sale online. All receipts will be donated to WHO. By doing so, the House of Patou allows clients to do good while looking good. And with a little help from #patouseul (a play on words with the name “Patou” and the French “pas tout seul” which means “not alone”) on a Instagram post, the brand is getting a powerful message across.